Research
Market intelligence, not recycled statistics
We publish research drawn from programme data and primary market observation. Where a number is not ours to publish, we say so rather than borrowing an unverified figure.
What kind of research does Planet Creators Media publish?
Market-level intelligence on creator commerce in Southeast Asia: how affiliate commissions behave by category, how platform mix differs between markets, which content formats convert, and how measurement should be structured. Published findings are sourced from our own programme data or clearly attributed.
Coverage
Where our research focuses
Six markets, tracked continuously for platform, creator and commerce shifts.
Malaysia
A multilingual market with high marketplace penetration and one of the region's most active creator commerce scenes.
Singapore
A smaller, high-value market with premium price tolerance and strong regional headquarters influence.
Indonesia
The region's largest consumer market, with the most developed live commerce and affiliate creator behaviour.
Thailand
A market where chat commerce, strong beauty demand and highly creative content culture shape performance.
Vietnam
A young, mobile-first market with rapid growth in live and affiliate-driven selling.
Philippines
Exceptionally high social media engagement, an English-language advantage and a strong live selling culture.
Research themes in progress
- Affiliate commission benchmarks by category and margin structure
- Creator tier performance versus cost across SEA markets
- Live commerce conversion patterns by platform and sale window
- Attribution reliability across marketplace and owned channels
- AI-assisted content production and its effect on creative throughput
Published reports and downloadable data — pending release of verified datasets.
Benchmark tables — pending sufficient anonymised sample size.
Ready to Turn Creator Influence Into Growth?
Whether you're building an affiliate program, scaling creator campaigns, entering Southeast Asia or looking to turn social attention into measurable commerce, let's build the growth engine together.