Creator
Influencer and KOL Campaigns With Commercial Discipline
Influencer and KOL activity is most valuable when it does a specific job: launching a product, building category credibility, or supporting a retail moment. We plan campaigns against that job, then measure whether it was done.
The problem we usually find
- Talent is booked because it is available, not because it fits the brief.
- Campaigns cluster on one platform and miss where the category conversation happens.
- Rates are accepted without benchmarking against delivered performance.
- Disclosure and category compliance are handled inconsistently across markets.
How we approach it
- Match talent tiers to the campaign job — reach, credibility, demonstration or conversion.
- Plan platform mix by market rather than defaulting to a single network.
- Benchmark rates against delivered outcomes from previous cycles.
- Apply consistent disclosure and claim standards across every market.
What's included
- Campaign strategy and talent tiering
- KOL identification, vetting and negotiation
- Multi-market platform planning
- Contracting, disclosure and compliance guidance
- Production coordination and content approvals
- Event, launch and seeding programmes
- Post-campaign performance analysis
Process
- 01
Brief
Agree the campaign job, message and measurable outcome.
- 02
Select
Tier and vet talent against audience and category evidence.
- 03
Contract
Lock deliverables, exclusivity, disclosure and usage.
- 04
Execute
Manage production, approvals and publication windows.
- 05
Measure
Report against the original objective, not vanity metrics.
Benefits
- Category credibility built with the right voices
- Consistent compliance across multiple markets
- Rate benchmarking based on delivered performance
- Campaign learning that carries into affiliate and paid activity
KPIs we manage against
- Earned reach and share of category conversation
- Cost per engaged view
- Branded search lift during campaign windows
- Referral traffic and assisted conversions
Who it's for
- Brands launching products or entering a new category
- Multinational brands needing consistent regional execution
- Retail and marketplace brands supporting sale events
What is the difference between influencer marketing and creator marketing?
Influencer marketing usually buys access to an established audience for a defined campaign. Creator marketing is broader: it treats creators as an ongoing content and commerce channel, often including affiliate commissions and paid usage of their content.
Common questions
- How do you handle disclosure requirements?
- Every contract specifies disclosure language and placement appropriate to the platform and market, and content is reviewed before publication.
Explore other services
Affiliate Marketing
Programme design, partner recruitment, commission structures, tracking and ongoing optimisation.
Creator & Influencer Marketing
Discovery, recruitment, campaign strategy, content collaboration and measurement.
Creator Affiliate Marketing
Commission structures and performance incentives that connect creators directly to sales.
Talk to us about influencer & kol marketing
Share your objective, market and current setup, and we'll come back with an honest view of what would move the number you care about.