Intelligence
AI Applied Where It Improves Marketing Decisions
AI is useful in marketing where the task is pattern recognition at volume: screening thousands of creator profiles, classifying content that performs, spotting anomalies in campaign data. We apply it there, and keep humans responsible for strategy, claims and final output.
The problem we usually find
- AI tools are adopted without a defined job to do.
- Generated content is published without review and dilutes brand voice.
- Creator screening still happens manually across thousands of profiles.
- Anomalies in campaign data are noticed days after they cost money.
How we approach it
- Select use cases where AI measurably reduces cost or time.
- Use AI for shortlisting, classification and drafting — with human review before anything ships.
- Automate creator screening against audience, category and performance signals.
- Set up automated anomaly detection on spend and conversion data.
What's included
- AI use-case assessment and prioritisation
- AI-assisted creator discovery and screening
- Content intelligence and performance classification
- Audience and category analysis
- Campaign anomaly detection and alerting
- Workflow automation for reporting and briefing
- Governance, review and disclosure standards
Process
- 01
Assess
Identify where AI saves time or improves decisions.
- 02
Pilot
Run a contained pilot with a measurable baseline.
- 03
Integrate
Embed working use cases into the team's workflow.
- 04
Govern
Set review, accuracy and disclosure standards.
- 05
Extend
Expand only where the pilot proved value.
Benefits
- Faster creator screening at larger scale
- Earlier detection of campaign issues
- Less manual reporting effort
- Clear governance over AI-assisted output
KPIs we manage against
- Time saved per campaign cycle
- Creator shortlist accuracy
- Speed of anomaly detection
- Quality scores on AI-assisted output
Who it's for
- Teams managing large creator or affiliate rosters
- Marketers running many simultaneous campaigns
- Organisations setting internal AI governance
Do you publish AI-generated content?
AI assists with research, drafting and classification, but everything published is reviewed and edited by people with category experience. We do not mass-produce unreviewed articles.
Explore other services
Affiliate Marketing
Programme design, partner recruitment, commission structures, tracking and ongoing optimisation.
Creator & Influencer Marketing
Discovery, recruitment, campaign strategy, content collaboration and measurement.
Influencer & KOL Marketing
Strategic influencer and KOL campaigns across relevant categories and platforms.
Talk to us about ai-powered marketing
Share your objective, market and current setup, and we'll come back with an honest view of what would move the number you care about.